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BL07

Vortex Lateral Row - Plate Loaded

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Lateral Row Plate-Loaded Machine — Vortex Series

Iso-Lateral Rowing | Chest Supported | 3mm Steel Frame | 155kg Build | Model BL07

Thickness comes from rowing, and strict rowing comes from taking the lower back out of it. The Vortex Lateral Row braces your chest against a pad and runs the pull on independent plate-loaded arms - iso-lateral, so each side of the back moves its own load and a dominant side can't hide a weaker one.

Multi-grip handles give you neutral or pronated pulls to shift the work between lats, rhomboids and rear delts, premium pivot bearings keep the arc fluid under heavy plates, and a 155kg frame of 3mm commercial steel stays planted while you row.


Key Features

  • Iso-lateral independent arms — unilateral or bilateral rowing for balanced back development
  • Chest support pad — strict form and maximum lat isolation with the lower back unloaded
  • Multi-grip handles — neutral and pronated positions to vary the emphasis across the back
  • Plate-loaded resistance — Olympic plate horns - progressive overload with no cable stack to outgrow
  • 3mm commercial steel frame — heavy-gauge steel (measured before painting), powder-coated for all-day use
  • Made to order in your colours — 16 frame colours and 12 upholstery colours, with sweat-resistant high-density pads

Technical Specifications

Model BL07
Type Plate-loaded chest-supported row, independent arms
Primary Muscles Latissimus dorsi, rhomboids and mid traps; rear deltoids and biceps assisting
Resistance Plate loaded (Olympic plates, sold separately)
Frame 3mm commercial steel (measured before painting), powder-coated
Upholstery High-density commercial-grade padding, sweat-resistant
Dimensions (L × W × H) 2084 × 1567 × 1605mm
Machine Weight 155kg
Shipping Dimensions 1770 × 1420 × 890mm

Made To Order — Your Gym, Your Colours

Every Vortex Series machine is built to order to match your facility: choose from 16 frame colours and 12 upholstery colours, with custom logo branding available on request.

16 frame colours and 12 upholstery options for Reload made to order machines

Production typically takes around 14 days, with 4–6 weeks shipping to our Sydney warehouse — an estimated 8–12 weeks start to finish. Direct-to-site delivery can also be arranged.


Warranty

  • FRAME: 10 YEARS
  • CABLES & GUIDE RODS: 3 YEARS
  • PARTS: 12 MONTHS

Full terms, exclusions and the claims process are set out on our Warranty Policy page. Nothing here limits your rights under the Australian Consumer Law.


Who It Suits

  • Commercial gyms — a plate-loaded row station built for all-day traffic
  • Bodybuilding and physique floors — iso-lateral rowing for back thickness and symmetry
  • Strength and conditioning centres — heavy, supported rowing for athletes
  • Premium home gyms — strict rows with no cable stack to maintain

Frequently Asked Questions

What does "iso-lateral" mean?
Each arm is independent - it loads and moves on its own. Row both together or one at a time; either way the stronger side can't do the weaker side's work.

Why chest supported?
With the chest on the pad the lower back and hips stop contributing, so the lats and mid back take the whole load and the row stays strict however heavy it gets.

What plates does it take?
Standard Olympic plates - bumpers, rubber-coated or iron. Plates are sold separately.

What pairs with it for back?
The Vortex Fixed Pulldown for the vertical pull - row for thickness, pull down for width, and the back is covered from every angle.

Can I choose my own colours?
Yes - made-to-order units come in your choice of 16 frame colours and 12 upholstery colours, with logo branding available on request. See the chart above.

Do you deliver and install?
Yes - we ship Australia-wide, and our own technician team handles professional delivery and installation in Sydney. Contact us for a quote.


Delivery

Ships Australia-wide from our Sydney warehouse once your build arrives, with professional installation available through our own technician team in Sydney. Direct-to-site shipping can be arranged in advance. Contact us for a freight quote to your location.


Commercial Fit-Outs & Bulk Orders

Outfitting a gym, studio or facility? Vortex Series multi-unit pricing: 3–6 units 10% off, 7–10 units 15% off, 11+ units 20% off. Contact us for our full commercial catalogue, a tailored quote and a free gym design consultation.


Shop More: Vortex Series | Made To Order Machines
Pair It: Vortex Fixed Pulldown | Vortex Low Row
Complete Your Setup: Olympic Weight Plates | Bumper Plates | Gym Flooring


Chest down, arms independent, plates on - rowing the way thickness gets built.

Fitness Hero Commercial Gym Equipment Sydney

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