Vortex Lateral Row

Vortex Series Lateral Row – Elite Plate Loaded Machine

Engineered for Precision. Designed to Elevate.

The Vortex Lateral Row is engineered for precision back training, isolating the lats, rhomboids, and traps through a biomechanically correct rowing path. Designed for commercial gyms and elite training facilities, this machine provides smooth resistance, balanced strength development, and exceptional durability.

Built with 3mm high-grade commercial steel and fully customisable in frame and arm finishes, the Vortex Lateral Row ensures reliability, aesthetics, and high performance in every rep.

Key Features

• Frame: Constructed from heavy-duty 3mm thick commercial steel (before painting) for unmatched strength and longevity.

• Independent Arms: Supports unilateral or bilateral training, promoting balanced muscle development.

• Multi-Grip Handles: Offers different grip positions for training variety and user comfort.

• Chest Pad: Ergonomic chest support ensures strict form and greater lat isolation.

• Finish Options: 13 custom frame colours with selectable arm colour finishes available.

• Padding: High-density, sweat-resistant upholstery for maximum durability and hygiene.

• Smooth Motion: Premium pivot bearings provide fluid, controlled movement.

Specifications

Muscle Groups Targeted

• Latissimus Dorsi (Lats)

• Rhomboids

• Trapezius

• Posterior Deltoids

• Biceps (Secondary activation)

Made To Order

You can now design your own custom made equipment to suit your own requirements. Simply let us know the colour or finish you would like on the products and we will do the rest.

Once an order has been placed, your equipment will be manufactured upon request. This process generally takes around21 days depending on the size of each product.

Once the production is finished, it can take up to4 – 6 weeks to be delivered to Sydney. Once it has arrived in our warehouse, we will arrange shipment to your location. Prior arrangement can also be made to ship items direct to you.

Estimated start to finish process: 8 – 12 weeks

Bulk Order Discounts

• 3–6 units: 10% off

• 7–10 units: 15% off

• 11+ units: 20% off

Contact us for a custom quote.

Frequently Asked Questions

Q: What muscles does the Vortex Lateral Row target?
It isolates the lats, traps, and rhomboids while engaging the rear delts and biceps for a complete back workout.

Q: Can I customise the frame and arms?
Yes. Choose from 13 different frame finishes and custom arm colours to suit your gym’s branding.

Q: Is this suitable for commercial gyms?
Absolutely. Built with 3mm steel and designed for heavy-duty use, it’s made for high-volume facilities.

Q: Are the arms independent?
Yes. The arms move independently, allowing for both unilateral and bilateral training.

Made to Order

You can now design your own custom-made equipment to suit your unique training space. Simply let us know the colour or finish you’d like on the frame and arms, and we’ll take care of the rest.

Once your order is placed, your equipment will be manufactured upon request. This process generally takes around 21 days depending on the size and complexity of the item.

After production is complete, delivery to our Sydney warehouse takes approximately 4–6 weeks. Once received, we’ll ship it directly to your location or arrange alternative delivery options as requested.

Estimated timeframe from start to finish: 8–12 weeks.

Shipping & Delivery

• Australia-wide delivery available

• Delivery to Residential, business addresses or local depots

• Same-day pickup available from our Sydney warehouse once stock has arrived

• Shipping calculated at checkout or quoted manually for bulk orders