{"product_id":"vortex-lateral-rowing","title":"Vortex Lateral Rowing - Plate Loaded","description":"\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eLateral Rowing Plate-Loaded Machine — Vortex Series\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eIso-Lateral Converging Row | Chest Supported | 3mm Steel Frame | 185.5kg Build | Model BL28\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRowing that follows the arc your back actually pulls through. The Vortex Lateral Rowing machine braces the chest and runs the pull on \u003cstrong\u003eiso-lateral arms with a converging path\u003c\/strong\u003e, so the hands finish close and the lats and rhomboids get a strong peak contraction - each side moving its own load, so imbalances get trained out rather than hidden.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNeutral and pronated grips\u003c\/strong\u003e shift the emphasis across the back, precision pivot bearings keep the arc fluid under heavy plates, and a 185.5kg frame of 3mm commercial steel stays planted while you row.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch4\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIso-lateral arms\u003c\/strong\u003e — each side works independently to correct imbalances and build balanced development\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConverging pull path\u003c\/strong\u003e — the arc follows the natural rowing motion for a strong peak contraction\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChest support\u003c\/strong\u003e — keeps rowing strict and removes lower-back strain from every pull\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeutral and pronated grips\u003c\/strong\u003e — shift emphasis across lats, rhomboids and mid traps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlate-loaded resistance\u003c\/strong\u003e — Olympic plate horns - progressive overload with no cable stack to outgrow\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3mm commercial steel frame\u003c\/strong\u003e — 185.5kg of heavy-gauge steel (measured before painting), made to order in 16 frame and 12 upholstery colours\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch4\u003e\u003cstrong\u003eTechnical Specifications\u003c\/strong\u003e\u003c\/h4\u003e\n\u003ctable style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eModel\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBL28\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePlate-loaded chest-supported converging row, iso-lateral arms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePrimary Muscles\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLatissimus dorsi, rhomboids and mid traps; rear deltoids and biceps assisting\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eResistance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePlate loaded (Olympic plates, sold separately)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFrame\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e3mm commercial steel (measured before painting), powder-coated\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eUpholstery\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHigh-density commercial-grade padding, sweat-resistant\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDimensions (L × W × H)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2210 × 1570 × 1600mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMachine Weight\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e185.5kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShipping Dimensions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2020 × 1320 × 890mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003chr\u003e\n\u003ch4\u003e\u003cstrong\u003eMade To Order — Your Gym, Your Colours\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eEvery Vortex Series machine is built to order to match your facility: choose from \u003cstrong\u003e16 frame colours and 12 upholstery colours\u003c\/strong\u003e, with custom logo branding available on request.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0262\/1302\/3847\/files\/vortex-16-frame-colours-leather-options.png\" alt=\"16 frame colours and 12 upholstery options for Reload made to order machines\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003eProduction typically takes around 14 days, with 4–6 weeks shipping to our Sydney warehouse — an estimated \u003cstrong\u003e8–12 weeks\u003c\/strong\u003e start to finish. Direct-to-site delivery can also be arranged.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch4\u003e\u003cstrong\u003eWarranty\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFRAME: 10 YEARS\u003c\/li\u003e\n\u003cli\u003eCABLES \u0026amp; GUIDE RODS: 3 YEARS\u003c\/li\u003e\n\u003cli\u003ePARTS: 12 MONTHS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFull terms, exclusions and the claims process are set out on our \u003ca href=\"https:\/\/www.fitness-hero.com.au\/pages\/warranty\" title=\"Warranty Policy\"\u003eWarranty Policy\u003c\/a\u003e page. Nothing here limits your rights under the Australian Consumer Law.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch4\u003e\u003cstrong\u003eWho It Suits\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommercial gyms\u003c\/strong\u003e — a plate-loaded row station built for all-day traffic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBodybuilding and physique floors\u003c\/strong\u003e — converging, iso-lateral rowing for thickness and symmetry\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrength and conditioning centres\u003c\/strong\u003e — heavy supported rowing for athletes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium home gyms\u003c\/strong\u003e — strict rows with no cable stack to maintain\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch4\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does the converging path change?\u003c\/strong\u003e\u003cbr\u003eA straight-line row keeps the hands the same distance apart the whole way. A converging arc brings them in toward the body at the finish, which matches how the lats and rhomboids shorten - so the contraction at the end of each rep is harder.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy iso-lateral?\u003c\/strong\u003e\u003cbr\u003eEach arm loads and moves independently. Row both together or one at a time; either way the stronger side can't do the weaker side's work.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat plates does it take?\u003c\/strong\u003e\u003cbr\u003eStandard Olympic plates - bumpers, rubber-coated or iron. Plates are sold separately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat pairs with it for back?\u003c\/strong\u003e\u003cbr\u003eThe \u003ca href=\"https:\/\/www.fitness-hero.com.au\/products\/vortex-fixed-pulldown\" title=\"Vortex Fixed Pulldown - Plate Loaded\"\u003eVortex Fixed Pulldown\u003c\/a\u003e for the vertical pull - row for thickness, pull down for width.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I choose my own colours?\u003c\/strong\u003e\u003cbr\u003eYes - made-to-order units come in your choice of \u003cstrong\u003e16 frame colours and 12 upholstery colours\u003c\/strong\u003e, with logo branding available on request. See the chart above.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo you deliver and install?\u003c\/strong\u003e\u003cbr\u003eYes - we ship Australia-wide, and our own technician team handles professional delivery and installation in Sydney. \u003ca href=\"https:\/\/www.fitness-hero.com.au\/pages\/contact-us\" title=\"Contact Us\"\u003eContact us\u003c\/a\u003e for a quote.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eDelivery\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShips Australia-wide from our Sydney warehouse once your build arrives, with professional installation available through our own technician team in Sydney. Direct-to-site shipping can be arranged in advance. \u003ca href=\"https:\/\/www.fitness-hero.com.au\/pages\/contact-us\" title=\"Contact Us\"\u003eContact us\u003c\/a\u003e for a freight quote to your location.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eCommercial Fit-Outs \u0026amp; Bulk Orders\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOutfitting a gym, studio or facility? Vortex Series multi-unit pricing: \u003cstrong\u003e3–6 units 10% off, 7–10 units 15% off, 11+ units 20% off\u003c\/strong\u003e. \u003ca href=\"https:\/\/www.fitness-hero.com.au\/pages\/contact-us\" title=\"Contact Us\"\u003eContact us\u003c\/a\u003e for our full commercial catalogue, a tailored quote and a free gym design consultation.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eShop More:\u003c\/strong\u003e \u003ca href=\"https:\/\/www.fitness-hero.com.au\/collections\/vortex-series-elite-plate-loaded\" title=\"Vortex Series Plate Loaded Machines\"\u003eVortex Series\u003c\/a\u003e | \u003ca href=\"https:\/\/www.fitness-hero.com.au\/collections\/made-to-order-machines-fitness-hero\" title=\"Made To Order Machines\"\u003eMade To Order Machines\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003ePair It:\u003c\/strong\u003e \u003ca href=\"https:\/\/www.fitness-hero.com.au\/products\/vortex-fixed-pulldown\" title=\"Vortex Fixed Pulldown - Plate Loaded\"\u003eVortex Fixed Pulldown\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eCompare:\u003c\/strong\u003e \u003ca href=\"https:\/\/www.fitness-hero.com.au\/products\/vortex-lateral-row\" title=\"Vortex Lateral Row - Plate Loaded\"\u003eVortex Lateral Row\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eComplete Your Setup:\u003c\/strong\u003e \u003ca href=\"https:\/\/www.fitness-hero.com.au\/collections\/olympic-plates\" title=\"Olympic Weight Plates\"\u003eOlympic Weight Plates\u003c\/a\u003e | \u003ca href=\"https:\/\/www.fitness-hero.com.au\/collections\/bumper-plates\" title=\"Bumper Plates\"\u003eBumper Plates\u003c\/a\u003e | \u003ca href=\"https:\/\/www.fitness-hero.com.au\/collections\/commercial-gym-flooring\" title=\"Commercial Gym Flooring\"\u003eGym Flooring\u003c\/a\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eChest down, arms converging, plates on - rowing with a finish you can feel.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" height=\"204\" width=\"204\" alt=\"Fitness Hero Commercial Gym Equipment Sydney\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0262\/1302\/3847\/files\/Fitness_Hero_Sydney.png?v=1749873069\"\u003e\u003c\/p\u003e\n","brand":"Fitness Hero","offers":[{"title":"Default Title","offer_id":44343132717159,"sku":"BL28","price":2595.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/1302\/3847\/files\/BL07_Reload_Fitness_Hero_315b5d24-f880-4a80-ae70-48b9bec3f18d.png?v=1792832267","url":"https:\/\/www.fitness-hero.com.au\/products\/vortex-lateral-rowing","provider":"Fitness Hero","version":"1.0","type":"link"}